I read a lot of poetry, mostly for pleasure, but also because I find the way poets use language to be extremely instructive. As a copywriter, it seems everyone is always telling me to make the copy shorter. Whenever this makes me grouchy, I go read ee cummings or William Carlos Williams; then I get over myself and make the copy shorter. So I read because it … Continue reading Sometimes, what you need to do is read a poem: Evening Primrose by Amy Greacen