If I ever have my own ad agency, I’m going to call it 7th Bear. Here’s why:

I’m gonna tell you a little story. Once there was a great big pregnant bear. And after a painful labor, she gave birth to seven baby bears. So she was very tired. And she looked at her seven babies, and they were all gooey and slimy with afterbirth. And in that miraculous way that Nature has built the bear, she felt in her heart a tremendous welling up of material feeling. Maternal feeling. And this maternal feeling filled her with strength, so she licked and licked and licked her babies, one after the other, rendering them clean and fresh and beautiful. That is until she got to the seventh little bear. Right then, she ran out of gas and dropped dead. Muerto. And the six, well-tended little bears, with their beautiful brown coats, shed a tear, a tender tear, and bounded off into the woods. To have wonderful lives. And the seventh cub, the unlicked cub, went into show business. (Tada). Whenever I can’t believe the behavior of somebody in the business, I think, this is an unlicked cub. Whenever I can’t believe my behavior, I think, I am an unlicked cub. Being shocked, being taken aback, it’s a waste of time. This is the way we are! This is the mess we’re in! Let’s get on with it!

~John Patrick Shanley, Four Dogs and a Bone